Privacy Policy

We at Hurley recognise that your personal information is of paramount importance to you and we will protect and respect any information we are privy to. This Privacy Policy explains the personal data we will collect and explains how we manage and store that data. We will not sell or rent your information to third parties and we will always process your Personal Data in accordance with the law specifically the (Data Protection Act 1998 & GDPR 2018).

By visiting you are accepting and consenting to the practices described in this Privacy Policy and the Terms and Conditions which are subject to change at any time. If there are to be any significant changes you will be notified. Should you need further clarification on any of these issues please do get in touch with us.


We want to give you the best possible shopping journey and to do so we need as much information about who you are and what you like in order to provide this. Data laws also state multiple reasons a business may collect, process and store your information such as, but not limited to:

- If the law requires us to i.e. if personal data was required for illegal activities such as fraud.

- Contractual Obligations i.e. if you order something from us we will need your personal data such as name and address in order to fulfill your purchase contract with us.

- We will collect your data if you give us consent to do so for marketing purposes – in doing so this allows us to provide a more efficient, personal shopping experience with promotions, offers and products to suit you which is permitted in the below point.

- “Legitimate Reasoning/interest” – this can cover using your data and purchase activity to personalise business information and marketing tools to suit your needs as well as gain analytical data to establish trends.

We don’t want you to miss out on any of our great offers and promotions, and remember if you change your preferences we may not be able to offer you some of the great deals you previously showed interest in - however if you wish to no longer share your data for marketing purposes you can unsubscribe from our mailing list at the following link:


As mainly outlined below we collect many different aspects of data through different avenues based on what is required. This can include but not limited to: name, gender, address (both billing and delivery), date of birth, purchase history, encrypted copies of login details, queries and complaints, items added to basket, click through information, wish lists, proof of billing where required, details gathered from cookies as outlines below, shopping preferences, comments and product reviews, publicly accessible information, information available on social media sites, CCTV images, car number plates may be recorded when entering car parks, conversations through sites such as live chat, internet browser, IP address, search terms used and advertisements clicked on.


- We may collect, use and store your personal data at any point through your online shopping experience with us in order to fulfill our purchase contract with you. Additionally we may also obtain information as a result of authentication or identity checks, and Information on any transactions carried out between you and the HURLEYS website, including information on any purchases of goods you make. When making an online purchase to/for another person please note you are accepting responsibility & liability and providing permission for us to access, store and use their data also.

- When you sign up to our newsletter/mailing list: Information that you consented to us, to provide the purpose of subscribing to our website services, social networks, email notifications and/or newsletters

- When you create a Hurley account - Information that you provide when registering with us, including your name, postal address, email address, telephone number as well as credit/debit card details. These are to be used in the event that there are any issues in processing your order.

- If you select to save your card details – however these will never be shared with third parties and will only be used to process your order through our payment systems.

- When you download or install our App.

- When you have interaction with us via social media for example Facebook, Instagram, Twitter etc.

- Through Closed Circuit Television in our stores and also through third parties companies such as those of the shopping centres/areas we may be based in.

- When you make contact with our company i.e. Customer services, queries, complaints, live chat etc, including entering any company ran competitions both in-store and online.

- If you chose to complete any survey or questionnaires we may send you.

- Leaving any company/product reviews.

- Any in store accidents that may take place legally require your information to be obtained in relation to the issue.

- Information about your visits and the way you use this website. Information such as your geographical location, IP address, referral source, browser type, how long you spend on the site and number of page views. Any other information you consented to submit to us, where not defined above.


All personal data consented and submitted by users of this website will be used for the purposes specified. There are many ways we use your data which include but are not limited to those outlined below:

- To fulfill our contractual obligations i.e. your order, refunds, warranties – this will include passing your information to third parties i.e. our postage service, in order to fulfill that obligation.

- To communicate with you about enquiries and complaints consented by, or related to you regarding to our service and website.

- To follow up if you have purchased items from our website that we may have queries with.

- To analyse market/buying trends, send surveys and feedback forms to improve our services and your experience.

- To provide third parties with statistical information about our website customers.

- To protect our family built company from any illegal activities.

- To keep you safe within our stores.

- To comply with any legal obligations.

- To compile a holistic understanding of who you are and what you like.

- To provide competition prizes.

- To work to provide you with the best possible shopping experience we can including improve the browsing experience by personalising the website to each user.

- To send you commercial communications that you have consented to receive.

- To send you marketing information that you have consented to receive via email, post and telephone and other mediums we deem appropriate. You have the right to terminate marketing communications for whatever reason by unsubscribing from our website.

- For Internal record keeping purposes;

Third Parties

This data will not be issued onto third parties for use of their direct marketing, unless we have your expressed consent or it is required for us to do so to fulfill your transaction or request. For example: postal services, IT firms who support or provide our website and/or systems, internet browsing systems you may use i.e. Google, social media companies such as Facebook etc. When this data is shared it will only be the required information the need to carry out the task.

This website may contain links to third party websites. We do not hold any responsibility for the content and subsequent privacy policies of these sites. By deciding to use these third party websites you are acting entirely at your own risk and we have no liability for the content of any linked site or any successive link contained within a site we have linked to. If you access other sites using links HURLEYS have provided, these sites may collect information from you which will be used by them in accordance with their own separate privacy policy. We do not control these privacy policies and policies of third party sites may differ from our own.


Our website uses cookies. (By definition: a cookie is a text file sent by a web server to a web browser to subsequently be stored by the browser. This text file is then sent back to the server every time the browser requests a page from the server. This enables the web server to identify and track the web browser.)

We may use the information obtained from a cookies administrated from the HURLEYS website, to improve the site’s usability, to identify you in the event of further visits and for other marketing purposes.

We use Google Analytics on this website. Google Analytics generates statics and other information about website use by means of cookies (defined above), which are stored on users' computers. The information generated relating to the HURLEYS websites is then used to create reports about the site and is then used by its visitors.
Google stores this information. To view Google’s privacy policy please visit:

If you wish you can delete all Cookies currently stored on your browser as well as disable further Cookies from being stored on your computer. This however, may prevent you from taking full advantage of our website and its services. Please refer to your browsers Internet Options, which can normally be found under the Tools selection menu. For more information on how to do this for your specific browser, click the “help” section on your browsers menu.


We know how important your data is to you and be assured it is of the utmost importance to us. We promise to look after this and take the required and necessary steps to protect it. Access to your data is encrypted and password protected on all of our systems, which are regularly changed and updated for further protection.

All systems are protected by the necessary protection and anti-virus software. All members of our Hurley team are contractually obliged to protect, store and dispose of all sensitive and personal data according to the legal requirements.

We do not store data longer than is required for us to do so for the purpose it was collected. After that time it will be appropriately disposed of or reduced to an anonymous format so it is not identifiable.


If you are under 16 we strongly recommend that you inform a parent or guardian about our Privacy Policy and Terms and Conditions as well as requiring their consent to the privacy and terms and conditions before registering or placing an order with Hurleys.


As we continue to improve the different types of content and services we may modify our information collection and use practices. We strongly recommend you check this page intermittently to ensure you are aware of any changes. Any significant changes will be notified to you by email.


It’s your entitlement to request a copy of any of the personal data we hold about you free of charge.

Please write to us if you wish to receive a copy of this information:
Hurley Customer Service B12F Heywood Distribution Park, Pilsworth Road Heywood Greater Manchester 0L10 2TS.

You can request to correct this data at any time which may be incorrect, incomplete or not up to date.

You can request that we no longer contact you for marketing purposes at any time by unsubscribing to our website, or changing your preferences in your “my account” area. You can also change what notifications you receive from our app by changing this in your device settings. Please note you may continue to receive this information for a small period of time while our system updates with your changes.

You can request that we cease to continue to process your data provided we do not have a legitimate reason to continue to do so.

If you have any further queries regarding this information or your personal data please contact us on where we can aid your query.


In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.