Introducing the Hottest New Fashion Brands at Hurleys

At Hurleys, we’re constantly on the lookout for the latest trends and up-and-coming fashion brands to bring you the best in style and quality. This season, we’re thrilled to introduce an exciting lineup of new additions to our stock, each offering their own unique flair and personality. From urban streetwear to bohemian chic, there’s something for everyone to love. Let’s take a closer look at the newest members of the Hurleys family.

New arrivals image showcasing the new brands stocked at Hurleys


Suncoo embodies the essence of effortless Parisian chic, offering a collection of beautifully crafted pieces that seamlessly blend sophistication with contemporary style. With its roots deeply grounded in the vibrant streets of Paris, Suncoo captures the spirit of the city’s fashion scene, delivering designs that exude understated elegance and timeless appeal.

From flowing dresses and tailored blazers to versatile separates, Suncoo’s range reflects a balance of classic silhouettes and modern details, making it a go-to destination for those seeking refined yet accessible fashion. With an emphasis on quality craftsmanship and attention to detail, Suncoo invites you to embrace a sense of effortless sophistication and elevate your everyday wardrobe with pieces that effortlessly transition from day to night with ease and grace.

The Carina Print Midi Dress is one of our favourite new additions, embracing the playful prints associated with the brand to offer an eye catching premium look, perfect for your next holiday or frolicking in the grass this sprint.

Suncoo Dress

Shop our full Suncoo collection here.


Tropicfeel epitomizes the spirit of adventure and exploration, offering innovative footwear and travel gear designed to accompany you on your journeys around the globe. With a focus on versatility and functionality, Tropicfeel’s products are engineered to adapt to any environment, whether you’re navigating city streets or traversing rugged terrain.

From lightweight sneakers that offer unparalleled comfort and support to multi-functional travel gear that simplifies packing and enhances convenience, Tropicfeel equips you with the tools you need to embark on unforgettable adventures with confidence and ease. Inspired by a love for travel and a commitment to sustainability, Tropicfeel encourages you to embrace the wanderlust within and embark on new experiences, all while minimizing your environmental footprint.

The Shell Backpack is a must-have for any modern-day traveler – offering a state of the art design with a large wardrobe system and heaps of features, this bag is head and shoulders above the rest.

Tropicfeel Backpack

Shop our full Tropicfeel collection here.

Olivia Burton

Olivia Burton captures the essence of whimsical femininity, offering a stunning collection of watches and jewelry that exude timeless charm and elegance. Inspired by the beauty of nature and the romance of vintage aesthetics, Olivia Burton infuses each piece with delicate details and intricate designs that evoke a sense of enchantment and nostalgia.

From classic timepieces adorned with floral motifs to dainty jewelry pieces that add a touch of sparkle to any ensemble, Olivia Burton’s collection celebrates the art of self-expression and individuality. With a commitment to craftsmanship and quality, each piece is thoughtfully crafted to be treasured for years to come, inviting you to embrace your unique sense of style and create lasting memories with every wear. Whether you’re dressing up for a special occasion or adding a touch of everyday glamour to your look, Olivia Burton offers the perfect accessories to elevate your personal style and make a statement wherever you go.

The Celestial Huggie Earrings are a staple from Olivia Burton, with their Celestial collection being a crowd favourite – pair them with the matching Celestial Bracelet and Celestial Necklace for a fully coordinated look.

Olivia Burton Silver Earrings

Shop our full Olivia Burton collection here.

Nobody’s Child

Nobody’s Child is a beacon of sustainable fashion, offering a refreshing take on contemporary style without compromising on ethics. With a dedication to reducing environmental impact, Nobody’s Child creates fashion-forward pieces using eco-friendly materials and ethical production practices. Their collection showcases chic dresses, cozy knitwear, and versatile separates designed for the modern woman who values both style and sustainability.

From on-trend designs to timeless classics, Nobody’s Child empowers you to make conscious choices without sacrificing your love for fashion. With each piece, you can feel good knowing that you’re not only looking fabulous but also contributing to a brighter, more sustainable future for our planet. Nobody’s Child invites you to join the movement towards a more eco-conscious wardrobe and embrace fashion with a purpose.

The Amanda Midaxi Dress perfectly encompasses the style of Nobody’s Child, crafted from sustainable premium fabrics with a beautiful design that makes this dress ideal for any special occasion.

Nobody's Child Dress

Shop our full Nobody’s Child collection here.

Hope & Ivy

Hope & Ivy is a breath of fresh air in the world of fashion, offering a captivating blend of bohemian romance and contemporary elegance. Inspired by nature’s beauty and the spirit of wanderlust, Hope & Ivy’s collection features dreamy designs and intricate detailing that transport you to exotic destinations and far-flung adventures.

From ethereal maxi dresses adorned with delicate florals to whimsical prints and flowing silhouettes, Hope & Ivy captures the essence of free-spirited femininity with every piece. Each garment is thoughtfully crafted to evoke a sense of effortless grace and timeless allure, making it the perfect choice for those who seek to express their individuality with style and sophistication. With Hope & Ivy, you can embrace your inner bohemian goddess and embark on a journey of self-discovery and self-expression through fashion.

With spring upon us The Tessa Maxi Dress is a must-have for any fashion focused lady. Crafted with a beautiful flowy fabric and boasting an all-over floral print we are sure you will fall in love with the Hope & Ivy brand instantly… just like us!

Hope & Ivy Floral Dress

Shop our full Hope & Ivy Collection here.


FitFlop revolutionizes footwear with its winning combination of style and comfort, catering to the modern individual who refuses to compromise on either. Renowned for its ergonomic designs and innovative technologies, FitFlop offers a range of footwear that not only looks great but also feels amazing to wear.

From supportive sandals and trendy sneakers to chic boots and loafers, FitFlop’s shoes are engineered to provide unparalleled comfort and support for all-day wear. Whether you’re strolling through city streets, running errands, or traveling the world, FitFlop ensures that your feet stay happy and stylish every step of the way. With a commitment to quality craftsmanship and cutting-edge design, FitFlop invites you to step into a world where fashion meets function and comfort never goes out of style.

One of our favourite choices are the Iqushion Sparkle Flip Flops, offering that ergonomic sole associated with the brand to guarantee ultimate comfort, alongside sparkling detailing to the straps to add an eye catching twist to the good, old flip flop.

FitFlop Flip Flops

Shop our full FitFlop collection here.

Future new brands at Hurleys

At Hurleys, we’re excited to offer you these incredible new brands, each adding their own unique flavor to our curated collection. Whether you’re looking to refresh your wardrobe with the latest trends or discover something entirely new, we invite you to explore these exciting additions and embrace your individual style. With Suncoo, Tropicfeel, Olivia Burton, Nobody’s Child, Hope & Ivy, and FitFlop now available, there’s never been a better time to shop at Hurleys. Keep an eye on the extensive list of premium brands we offer to keep up to date with any new brands added to our stock list, exciting times await here at Hurleys!

Keep an eye on our blog for more helpful information when it comes to looking after your designer wear, as well as fashion hints and tips.

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