Fred Perry prides itself on being the first British heritage brand to successfully blend sportswear with streetwear to create some of the most iconic styles of the last century. Throughout their history they have always stayed true to the ethos of authenticity, integrity and attitude.
The brand was born in the late 1940s; from the beginning, the three times Wimbledon champion Fred Perry - and the tipped pique shirt in particular - has been associated with a whole series of subcultures driven by musical affinities. Mods, skinheads, suedeheads, soul boys, rude boys, two tone. When Britpop took the world by storm in the mid 1990s it was no surprise to find bands like Blur and Oasis sporting the epitome of street fashion credibility.
Today the Laurel Wreath logo is recognisable worldwide, the original Fred Perry cotton pique shirt is still made to the same high standards and is synonymous with underground fashion and British cool. Fred Perry continues to search out new and interesting associates to bring innovative ideas to their iconic styling.