What started out on the court, got adopted on the street. Converse started as a rubber company, transitioned to sneakers and boots, and then found basketball and reinvented the sport.
The Converse Chuck Taylor All Star sneaker became the court sneaker; it stood for the game. And just when it seemed to be destined for athletes only – something happened. Converse sneakers showed up in rock clubs, on the streets, on rappers, on icons, on rebels and originals. It became the sneaker of choice for individuals.